Methodology

How we collect cases

Applies to every record on this siteno About page, no author byline

Every record is one person's own account of using an AI tool for one business task. We rewrite it in plain words, keep the number they state, mark it self-reported, say what they sell, and link to the video where they say it. We do not verify any of it.

1. Who counts

Only first-person accounts from the agent or broker-owner who did the work, on YouTube or TikTok. No press summaries, no vendor demos, no "AI expert" reaction videos. A person can have more than one record when the videos cover different tasks; each record is one video and one task.

A task gets its own page once it has at least two people and three cases. Smaller groups (AI calling, bios, testimonials, business plans) appear only in the case register, filed under "other".

2. Self-reported

Every number comes from the person in the video. We do not verify it, we do not adjust it, and we say so next to the number on each record. When the video gives no number for the task, the record says "no number"; a number for a different task in the same video is noted but not counted.

3. Conflicts of interest

We label a record when the person sells a course, kit, coaching or service, when a segment looks sponsored, or when a free download asks for your contact details. The label states what is sold. In the reports we call this a business tie. "None found" means we looked and found nothing in that video; it does not mean the person has no business interest.

4. The two labels

Cards, tables and case pages show at most two labels next to the stance ("Argues against", "Caution"):

Shares numbers the person states a result number, such as minutes saved. The number is self-reported; we do not check it.Sells AI training the person sells something related: training, a kit, a paid community or a service. The label says what, for example "Sells a kit" or "Promotes a service".

A label is not a verdict. A case with numbers can still be wrong, and a case without numbers can be the most useful one on the page.

5. Order

Cases that share numbers and don't sell anything come first; then cases with numbers; then the rest. A case with a weaker source moves down one group: one written from the post caption only, because we had no transcript of the video, or one whose number is unclear. Within each group, the newest case comes first. Cases that argue against the practice, cautions, and 2023–24 "earlier approach" cases follow the same rule but are shown in their own sections.

6. Our words and quotes

Each record is rewritten in our words in 3–5 sentences. We keep at most one direct quote of 25 words or fewer. We say what the person did, not whether you should do it.

7. Screenshots and video

Each record shows one still image: a frame from the video at the quoted timestamp (YouTube), or the video's cover image when no timestamped frame is available (TikTok, stated in the caption). Nothing plays until you press play. On click, the YouTube video loads from the privacy-enhanced embed at the timestamp; the TikTok video loads in TikTok's player from the start. No request goes to YouTube or TikTok before you click. Every caption links to the original video.

8. Site analytics

We use Google Analytics 4 to count page views, scrolls, clicks to the source videos and video plays. It sets cookies and sends this data to Google. We do not collect names or contact details through it, and we do not sell visitor data.