@sandyisyouragent argues against using ChatGPT for listing descriptions

The agent asks others to stop using ChatGPT for "flowery, adjective-written" listing descriptions. As a buyer, she opens a listing and has to read to the bottom to find out it has a new HVAC or new windows, and often cannot find the lot size at all. Her point: on a phone, Zillow shows only the first few lines of the description under the first photo, so those lines must carry a hook and the hard facts, not "welcome to your southern charm." She adds that most people viewing her market's listings are from out of state and do not know local place names. She wants the first two sentences to say what the home is and how it compares to the rest of the neighbourhood.

No number. She says she had listings sit for 24 months in the last downturn, and that the copy had to work much harder then. She says Zillow data shows you have about five seconds of a buyer's attention.