AI on the Record · evidence register

Real estate · CMA and comps · Case

Jonathan Dickey: AI calls to new Facebook leads, and a Claude-built CMA (home value report) for each seller lead with Claude + HiIQ

Shares numbersBuilt with a groupYouTubepublished result self-reported

Jonathan starts with no database and runs Facebook ads for downsizers and for new construction. An AI voice assistant (HiIQ) calls every new lead, asks what they want, and moves them into follow-up or long-term nurture. Reported result: 11 AI calls, 0 appointments; 19 leads at $7.12 each (self-reported, not verified).

Shares numbers · self-reportedYouTubeBuilt with a group

Jonathan Dickey

Real estate agent · El Paso County, Colorado · public "zero to 100k" experiment, episode 2

Tool Claude + HiIQ (AI calls)Published 2026-04-06Sells anything? Built with a groupResult self-reported

Cropped HiIQ dashboard from Jonathan Dickey's screen: Dials 11 of 326, Appointments 0 of 5, monthly score 3%.Play from 2:27
Cropped screenshot from Jonathan Dickey's YouTube video at 2:27 (lead names removed by cropping). Source ↗
  1. Facebook ad leads
  2. HiIQ calls; Claude finds addresses + CMA
  3. Pipeline + home value report
  4. Compared with his own comping
Steps as stated in the video.
Task
AI calls to new Facebook leads, and a Claude-built CMA (home value report) for each seller lead.
Tool
AdPick runs the Facebook ads. HiIQ, an AI voice assistant, calls the leads. Claude sends a daily lead report, looks up addresses and drafts the CMAs.
What they did

Jonathan starts with no database and runs Facebook ads for downsizers and for new construction. An AI voice assistant (HiIQ) calls every new lead, asks what they want, and moves them into follow-up or long-term nurture. Claude sends him a daily report on the ads. Because the ad form asks few questions, he had Claude search the El Paso County website to find the leads' home addresses. He then had it write a CMA for each one with his own "10 10 10" rule: comps within 10% of the square footage and 10 years of the build year. He says the result is close to what he gets when he comps a hard house by hand.

Result

The AI made 11 calls and set no appointments yet. Ads: $80.20 for 17 downsizer leads ($4.72 each); 19 leads in total at $7.12 on average. Claude found addresses for 14 Friday leads (he says "17 of their addresses"). Total spend so far $522, including HiIQ at $297 a month and his $200 Claude plan; he says the $20 plan would do the same work.

Self-reported by Jonathan Dickey; not verified. Results after about one week.
Where it goes wrong
The AI calls have set no appointments; leads hang up or say "not today", and one call went to a lead he had already talked to. The CMA skill is his own rule set, and he did not run a full CMA for every lead.
Conflict of interest
Built with a group He says the new-construction ad was built "last week with you guys", which points to a group or programme he runs the experiment with. No product is sold in this video.
Source
YouTube Jonathan Dickey · published 6 Apr 2026
you can see right here it's made 11 dials for me. It hasn't set any appointments yet.

Published 2026-04-06 · rewritten in our words from the video · #jonathan-dickey

More from this task

  • Sells the CMA KitTikTok2026-10-01

    @coritessier

    In this follow-up she shows the steps.

    Claude CMA skill (sells the kit) · No number

  • Sells the CMA KitTikTok2026-09-30

    @coritessier

    She built five report "skills" in Claude Code for her team.

    Claude Code skills (sells the kit) · No number

  • TikTok2026-08-14

    @eduardodurantx

    The agent installed Claude as a Chrome extension.

    Claude Chrome extension · No number; "much more efficiency"

Related: All cma and comps cases · Claude for real estate agents · Real estate report

← Back to CMA and comps · How we collect cases